On this blog post, I’m about to share with you the ONE email marketing strategy that literally separates the Newbies from the Gurus.
This technique is beyond e-mail HTML formatting tips, some email marketing analysis tool, list building segmentation methods, gathering as many email addresses as possible, a new list builder pro system, or even deliverability and open rates.
I’m talking about diving into the mindset of your customers and how they do business. Understanding and implementing this one email marketing strategy will truly send your campaigns threw the roof.
This is Honestly the one post you want to read, if you’re thinking of building an email list…
All Strategies Are Not Created Equal
You know, so many marketers feel that content is KING. “Write highly quality content and your customers with flock to you like bees to honey!”
Sounds like a feasible solution right? With all the spam and junk floating around on the Internet, surely quality content will raise to the top!
WRONG!
Well, maybe just half wrong… Yeah, quality RULES when it comes to strategies for Google SEO and other Search Engines, BUT the same design just doesn’t hold true for e-mails.
Let me explain…
No matter where you customers are opening their emails; they might be at home sitting in front of their computer, they might be at Starbucks with their laptop, or they might even be on the go, checking their e-mail on their Blackberry, iPhone, or some other hand held device. Regardless, of how they are connected the last thing they are expecting is to open up some top notch, high quality report, article, or essay when viewing their inbox.
Believe me, this is farthest from the truth. Do you generally open your e-mail inbox just wishing for the high quality essay? I didn’t think so…
Hence, high quality content should definitely NOT be part of your email marketing strategy.
When developing marketing strategies, it’s crucial to use separate techniques when promoting throughout the Internet. Your prospects undergo different mind-sets and respond differently on separate platforms: SEO, social media, blogs, articles, direct marketing, ebooks, e-mail, etc…
Your email marketing strategy should not be the same as your article marketing strategy. Using the same methods for each one will not improve your performance, but just the opposite.
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October 25th, 2009 at 10:41 pm
Email marketing is my preferred way of selling products coming from the affiliate programs that i have signed up with. it just takes time to get a good mailing list