Building An Email List

An Email Marketing Strategy That Crushes Your Competition! page3

Putting Entertainment Into Your Email Strategy

Unless you’ve been trapped under a rock, you may have noticed an global entertainment EXPLOSION…

Reality Television and Celebrity News.

Think about it. We has become OBSESSED with the lives of others.

To make huge amounts of money, all you need to do is capitalize on this simple fact!

Your email marketing strategy should include adding your personal experiences inside the body of your messages. Then, Sandwich your affiliate offer inside your stories. Many marketers fail to do this with their campaigns, and just leave so much money on the table.

Having a combination of soft sell marketing tactics, and branding yourself though your own real life experiences, is key to email marketing.

You want your subscribers to know, like, and trust you. Do not hide yourself, let your personality shine, let them know who you are, and inside your emails, send yourself through your messages. This is CRITICAL beyond your deliverability rate because it’s about growing your bond, your trust, and a deeper relationship with your list.

Someone who does this one email marketing strategy VERY well is Mark Hoverson. To this day, I can still remember an email newsletter I once got from Mark. What he did was video tape his child’s first steps, place it on Youtube, and then plugged a promotional email inside his autoresponder client.

In the newsletter he incorporated both the first steps of his son, and his subscribers taking their first steps into marketing – WOW!

That email offer was entertaining, effective, and capturing. It was unlike any other e-mail I received. I will always remember it, and I ALWAYS look forward to reading more of his emails.

That is how you need to position yourself.

If from this blog post you get only one golden nugget added to your tool kit of tips, take this guide as a sign: You can get quality content ANYWHERE, really you can. Do a Google search for any type of information you want. The most viral, relevant, and quality packed content is just a click away.

But, what your subscribers can not get just ANYWHERE on the Internet is YOU. This is why you do not need to be competitive and there is nothing to improve. There is only one of you, you are original, and you are what people want, not some company.

They want your angle, your goals, your mind, your tactics, your thoughts, your like, your dislikes, your strategies, your personality, and your story. You are your brand, let it shine.

This, my friend, is TRULY the one email marketing strategy anyone can implement.

To further your value and education when it come to your email marketing strategies, tips, tricks, and persuasions, a key component in list building, click the address below to check out the video:

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An Email Marketing Strategy That Crushes Your Competition! page2

Understanding The Mindset Of Your Potential Customers.

When a potential customer visits a blog or a posted article, they’re in a mindset of obtaining information. They might be doing some some research, trying to find some data or information about a particular topic, or they might be searching for some current events. A seasoned marketer understands this and will tailor their sales techniques accordingly.

A marketing strategy can include giving some quality content and then suggesting a recommendation to learn more.

Now what about social media? So many marketers FAIL when trying to promote on social media sites like Twitter and Facebook, why is this?

You see, the mind-set of a prospects in social media is very similar to a party. They want to socialize and meet people. Newbie marketers try and direct sell to the community and wonder why they aren’t making any sales.

Imagine getting asked to buy some new product when you’re at party, it’s not going to turn out well. Having an advertising and marketing plan different than socialization will just get you banned, in the eyes of the community.

Not tailoring your message to the mindset of your prospects will just look like spam. You need to establish different sales techniques for different mediums.

So what of emails? Many will tell you e mail marketing is a great business for direct marketing, but this could not be further to the truth. When someone opens your emails, they’re not looking for that hard sell.

You might be surprise to hear, but the midset of those customers is Entertainment, this is what they want, and this is what you need to supply for your campaign, to become effective. Implementing these simple little tips, in your email marketing strategy, will be what separates your e-mail campaign from the sea of other marketers.

Believe me when I say this, your list does not care about the multiple internet marketing services that Guru Bob is offering, a particular product or B2B service you’re offering, some new digital software tool that will make them millions, a spiffy new affordable management system, or even some profitable online marketing guide or e book. What they want is Entertainment.

Now, the obvious questions becomes; How am I suppose to entertain my list and make money, while building an email list?

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Click To Continue Reading: An Email Marketing Strategy That Crushes Your Competition Page 3: Putting Entertainment Into Your Email Strategy.
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De-Personalize Your List Building Strategy, Proven To Increase Opt-Ins

Every Internet marketer should always focus their advertising strategies to growing a massive and responsive list of subscribers. Having a strong list building system has proven time and time again to be the number one most steady and most reliable money making technique for every Internet marketing business.

I don’t care what type of business model you’re currently in, if you are not working on improving your email list building strategies, you’re loosing out on hordes of residual income. Today on this blog, I’m going to go over a secret list building strategy of “De-Personalization” and why this technique increases opt-in rates for every email marketing campaign, as a result.

Your first objective in listbuilding is getting that email address. You need a fast and simple system for your potential customers and prospects to join your newsletter or mailing list.

Without that email address, no amount of techniques and strategies you implement will ever matter. Without an email address, there’s no way to continue marketing and promoting to that same customer, after they leave your website.

Too many marketers want to add to their landing pages and opt-in boxes. They ponder how to improve their SEO and search engine ranking. They conjure new products, eBooks, or reports for their Internet traffic. But this list building strategy is not about what you can add to your squeeze page, instead this tip is about what to take away.

More of the top marketers are implementing this one technique. I’ve actually seen this marketing tactic done many times now, but nowhere is this strategy advertised.

What I recommend is removing the “name field” and ONLY require their email address during optin.

I can hear the raves of comments now, “How are we going to personalize the emails?” But I’m telling you, it’s over-rated.

TOO MANY marketers try and personalize their emails, and it’s LOST its effect, resembling more like spam, looking for those sales, “Hey Alex, I Got Something To Show You…”

You’re not on a first name basis with your subscribers, your prospects know this, so don’t imply it.

As a result of taking out this field, your potential subscribers now have one less field to fill out, thus making it easier to opt-in.

This little change has PROVEN to increase opt-in rates.

So get off of Twitter and implement this simple list building strategy today, you won’t be sorry.

For a free list building video with even more effective list building strategies and tips from my mentor Alex Jeffrey: Discover The Blueprint To Build Your Own Profit Pulling Mailing List Over Night; Secrets Revealed, check out this video

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An Email Marketing Strategy That Crushes Your Competition!

On this blog post, I’m about to share with you the ONE email marketing strategy that literally separates the Newbies from the Gurus.

This technique is beyond e-mail HTML formatting tips, some email marketing analysis tool, list building segmentation methods, gathering as many email addresses as possible, a new list builder pro system, or even deliverability and open rates.

I’m talking about diving into the mindset of your customers and how they do business. Understanding and implementing this one email marketing strategy will truly send your campaigns threw the roof.

This is Honestly the one post you want to read, if you’re thinking of building an email list…

All Strategies Are Not Created Equal

You know, so many marketers feel that content is KING. “Write highly quality content and your customers with flock to you like bees to honey!”

Sounds like a feasible solution right? With all the spam and junk floating around on the Internet, surely quality content will raise to the top!

WRONG!

Well, maybe just half wrong… Yeah, quality RULES when it comes to strategies for Google SEO and other Search Engines, BUT the same design just doesn’t hold true for e-mails.

Let me explain…

No matter where you customers are opening their emails; they might be at home sitting in front of their computer, they might be at Starbucks with their laptop, or they might even be on the go, checking their e-mail on their Blackberry, iPhone, or some other hand held device. Regardless, of how they are connected the last thing they are expecting is to open up some top notch, high quality report, article, or essay when viewing their inbox.

Believe me, this is farthest from the truth. Do you generally open your e-mail inbox just wishing for the high quality essay? I didn’t think so…

Hence, high quality content should definitely NOT be part of your email marketing strategy.

When developing marketing strategies, it’s crucial to use separate techniques when promoting throughout the Internet. Your prospects undergo different mind-sets and respond differently on separate platforms: SEO, social media, blogs, articles, direct marketing, ebooks, e-mail, etc…

Your email marketing strategy should not be the same as your article marketing strategy. Using the same methods for each one will not improve your performance, but just the opposite.

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Click To Continue Reading: An Email Marketing Strategy That Crushes Your Competition Page 2: Understanding The Mindset Of Your Potential Customers.
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Working Hard Building An Email List… Now What?

You’ve undoubtedly heard time and time again, the money is in the list. Building an email list has been preached to death about being PARAMOUNT to making money on the Internet.

There’s many ways on building your list: You could join giveways, spend your time on social media sites like Twitter or Facebook, build JV partners, or any of the other hundred techniques floating around online, but understand this; having some sort of list builder pro system, is only half the equation.

Your goal is not just to build that list, but you also need to have some solid email marketing strategies in place to monetize your email list.

Your search is now over, I’m about to reveal to you, probably the most important strategies in email marketing.

I don’t care how big your list is, how long you’ve been building email lists, how much information you’ve read before, or what other course or service you’ve purchased in the past, if your subscribers are not opening your emails, everything is lost.

This, my friend, is the most important step. Once your understand, obsorb, and actually learn this method, you will be ahead of 99% of all other marketers online.

I have seen many Internet marketers drop the ball here. They concentrate all their efforts in building an email list, but fail to realize the strategic methods behind the first barrier of email marketing… getting your emails opened!

Yes you can send hundreds of newsletter and promotional emails straight from your autoresponder, but if no one’s opening them..

They’ll never see your offers

You will not be sending any traffic anywhere

Which means you’re not conducting business of making sales

and most importantly…

You’re Not Making Any Money.

So ask yourself, what techniques will DRASTICALLY improve email open rates?

1. The From Field: The First Piece of Information Your Leads Will See

To the surprise of MANY it’s NOT the subject line, but who the message is from! Most marketers do not concentrate on this simple fact in their email marketing strategy, your customers will not open emails from people who they DO NOT know.

So how should you go around this? Be consistent.

Have ALL your messages come from the same sender. The info in your “from field” is vital, don’t change this particular information from your personal name to your business name, when sending to all these e-mail addresses. The sudden change will throw your open-rates out the window. Even worse, your subscribers may even cancel any subscriptions.

Your name is your brand, changing that is online success suicide.

If a subscriber found you from a website, blog, or have read some of your articles, you want to make sure those page has your name somewhere prominent. You want your name to be fresh in the minds of your prospects. Once they opt-in, you must email them right way.

You can also choose to have the website or your blog name to be the sender of your emails. I have seen this done successfully, but I honestly believe we should be BRANDING ourselves and not our business.

The key here is for your subscribers to become familiar seeing your name and email address above all other e-mail addresses. You want your prospects to know who you are, know your services, and expect your e-mails filled with information and valuable tips.

2. The Subject Line: Conjure Up Your Subjects Like A Pro.

Well, I never said the subject was not important; it’s just not the most important…

Your subject should be of Curiosity and Benefit driven. You want to make sure your subscribers not only WANT to open your emails, make it so they have a compelling NEED to open your emails.

Having a mix of curiosity and benefit is KEY to getting your emails opened!

Subjects like, “This Totally AWESOME, COOL, SUPER WEIRD _______, gets you _______.

You see the curiosity factor? What’s awesome, what’s weird, or cool? Get your subscribers wondering.

How about the Benefit factor?

First your subscriber will be wondering what’s so cool…

Then this particular ’something cool’ will give me ______ …

Now they just have to open to find out what this cool something that will give me ____!

So, just remember that building an email list is just half your equation. Once you’ve got one part of the puzzle down, move on to the real money making section: sending out your emails, getting them open, and start making money.

To further your value and education, when it come to your email marketing strategies, tips, tricks, and persuasions – click below to watch an email persuasion video:

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Making Money Easy With These Email List Building Tips

Email List Building has to be my number one overall favorite pick, for making money easy online. So many individuals fail to realize the obvious reasons to build a list. Every Internet business model should be focused on incorporating these list building tips into their own money making business model.

Every successful listbuilding campaign is based upon strong interaction, while building an established relationship with your subscribers. These relationships will manifest loyalty from your customers to purchase from you, and only you, time and time again.

But before list building starts making money easy for you, there are some initial tips that must be considered by any online business. Below I’m going to explain to you the 3 most important factors that make listbuilding an easy money making profit stream.

1. Tools – Take back your life with tools. They can automate every aspect of your business, having a complete hands off approach should be the goal for every online entrepreneur. First and foremost, you must invest in a quality autoresponder. There are many wanna-bee auto responders out there, but the two I would highly recommend are AWeber or GetResponse.

Any one of those two auto-responders will ensure your delivery of your emails, on your behalf. An autoresponder allows you to send pre-written emails to everyone on your email list, including new subscribers, automatically, without you having to do a single thing!

2. Offer – Now so many of your competitors are giving away free products, services, reports, etc, in exchange for the email addresses of web visitors. This is definitely the way to go, but what is going to set YOU apart, from the sea of marketers, is VALUE.

You see, I have seen so many Internet Marketers just doing this very step ALL WRONG. I have read reports that talk about only giving away a tiny portion, holding back the real meaty part for the paying customers. Well I, along with a few rouge marketers, have been making money easy with list building, by turning this belief upside down.

Instead of giving away half undervalued reports, I’m teaching to write your best report, create your best product, hold nothing back, and give it away for FREE (well, in exchange for their name and email address, duh!) . By doing just this, you have been branded as the maven EXPERT in your market, while the rest of the folks are releasing JUNK and wonder why it’s not so easy to make any money online.

(Super Secret List Building Tip: Making money is 10 TIMES easier when you’re seen as the expert! Okay it’s not really a secret, but so many just don’t get it…)

3. Traffic – Everything else is meaningless if you do not focus on this aspect of your business. Once you’ve created your free product and purchase your autoresponder, you’re now ready to drive traffic to your website. But keep in mind, your most TARGETED traffic comes from your email list. Once you grow that bonding relationship with your list, having been branded as their expert, you can now recommend products with ease. This is the true aspect of making money easy with list building. You have the ability to send hordes of targeted traffic to any one site you choose.

If you’re making money easy with these list building tips, then you’re doing something wrong…

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How To Build Email List The Right Way

There are so many types of Internet business models you can jump into: affiliate marketing, SEO, Adwords, blogging, etc etc etc – I don’t care what type you choose, you goal should be to build email list of subscribers. I can pretty much guarantee that EVERY successful online marketer, in each one of those models, is building their list – AND with good reason – so many Gurus are making a KILLING utilizing their email list alone.

Now, how many times have you heard, “The Money Is In The List!”, but what you’re missing from all this is, “HOW?”

The biggest question I hear, time and time again is, “How do I build these money making email lists? I want to be able to write my own check day after day.”

Well, I always say the first step of building an email lists is to figure out what your freebie “bribe” is going to be. What I mean by this is that you need to GIVE your visitors some sort of FREE offer in exchange for their email address.

The obvious question is, “What should you give as a free offer?”

Simple, solve a problem, write about, and give it away. Yes, it’s really that simple. Don’t over complicate this, that’s all there is to it. You see building a giant email list is very easy, you just need to understand how to do so.

Now the next obvious question becomes, how do I find problems? This I can understand to be a little tricky for newbies, but you’re in luck!

I’m going to share with you a secret weapon that almost NO ONE uses!

My secret weapon is Amazon.com

So here are the steps:

1. Visit Amazon.com and search for your niche. There’s categories all over the place, all you have to do is search for books in your niche.

2. Find a book with plenty of comments and reviews.

3. Read the reviews.

That’s it!

These reviews are nothing short of golden nuggets, waiting to be mined. These are real life reviews, about what the reviewers like best and what they didn’t – this, my friend, is where you CAPITILIZE.

Find out what most didn’t like, what questions came up, and even things they liked most.

Solve these problems, with the reviewers in mind, and you’ll have yourself instant expert status. As an expert, you will gain the trust of your visitors, something very crucial when you build email list. This in itself, sets you apart from the sea of marketers you are competing with.

This method sounds so simple and makes so much sense, yet not many are doing this!

There’s tons of reviews, looking for answers, looking for change, looking for that someone to help them out.

Once you gain their trust, you’ll have a lasting relationship that will continue to line your pockets time and time again.

This should always be your primary focus when it comes to list building – money will always follow, trust me!

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List Building Strategies – Key to Success

I have to say, email list building is probably the single best sales method of all marketing strategies online. I truly believe that every Internet marketer has heard of listbuilding, in one way or another. But, what they don’t know is how to apply their list building techniques well enough to turn their subscribers list into cold hard cash.

Most marketers just fall short in incorporating the right list building strategies for their online business. You see, there is a flaw with the mindset of most online marketers today; the bigger the list, the more money they’ll actually make.

But having a huge opt-in mailing list is really only half the equation. What you really need is a responsive email list. Learning how to nurture and treat your optin list so they will become responsive to your e-mails should be your primary goal. Focusing on this simple fact, your opt-in list will grow naturally. Keep in mind, implementing the most effective list building techniques, you can cash in, even with a small list.

These sales strategies, given to you in this blog post, will be helpful for any marketer, newbies and gurus alike. Once you’ve mastered in applying these list building tips, you’ll be able to sit back as you watch your subscribers grow.

First and foremost, you need to give to all your prospects an equal importance and respect, as they all are people just like you. Keeping this idea close to heart will go a long way with your prospects.

Create Your Website

In this day and age, there are plenty of programs that will help you get your website started and maintained very easy, usually with just a simple click of a button. Someone with little or no programming knowledge can easily create their own website in no time flat.

Just about every on-line marketer has their own blog, this an important step to listbuilding. You need a way to funnel all your traffic to a centralized location. Having a blog is a perfect place for your prospect to know, like, and trust you.

Set Up A Freebie

You need to set up some sort of free offer. This will be used as an exchange for your traffic’s name and email address. Free offers can be in the form of reports, free software, discounted offers, and any other free downloads. I have even seen some Internet marketers go as far as to ship $1000 products to their subscribers, absolutely FREE. This specific marketing strategy is not for any newbie to try. But once you start making some real money, I always recommend giving away your BEST product for FREE.

Sounds a little backwards, but remember your goal: You want a list of LOYAL customers, that will buy from you time and time again. What better way then to give them something they will LOVE? The rule of reciprocity goes a long way.

In part 2 of my post, I will write about using offline marketing and sales strategies, using the email list of your peers, options to unsubscribe, and tell you about a list building video from the famous Alex Jeffreys…

UPDATE:
Click Here To Continue Reading, “List Building Strategies – Key to Success Part 2“

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