Email Marketing Strategy HTML vs Plain Text

This one email marketing strategy has every Internet marketer questioning the on-going battle HTML vs Plain Text, Which one to send out?

What’s The Difference

First off, let me explain to you the difference between the two strategies. In marketing, HTML based emails will include, just that, HTML code. The code will be parsed by an email client, such as Gmail or Yahoo Mail. These emails will include pictures or special formats, like font size, bold words, or colorful text.

The strategy behind this email marketing technique is that it’s different. Most emails you receive from your friends will be of plain text. All email marketing strategies are about being different, standing ahead of the wave, and not by being lost in the crowd.

One the other hand, there is also a strategy behind plain text emails. Yes, plain text emails have no special formats or pictures included in the body, but many Internet marketers still send ONLY plain text emails.

So the question comes to mind, why? Why do many Internet marketers still send out plain text emails? Well, plain text emails just look more natural. Normal people just don’t send out HTML based emails to their friends and families.

Also, many believe that subscribers do not like seeing flashy emails that scream, “But Me!”

Besides that, plain text emails do not get caught up in SPAM filters as easily as HTML based emails. You see SPAM filters aren’t as forgiving to HTML based emails Vs. Plain Text Emails.

Which Is Best?

To be honest, if you brought the top 10 email marketing Guru’s into a single room and asked each and every one of them their email marketing strategy, when it come to HTML Versus Plain Text, it’s very possible you will get 10 different answers!

The truth is, there’s no real definite answer, but many opinions.

My Email Marketing Strategy

Personally, I think in this day and age, HTML based emails are fine and I definitely include it into my email marketing strategy. I see no problem with them – as long as you do not go over board.

There is some vitality when it comes to Plain Text emails. Personally, I send HTML emails that look like plain text.

I know, this must sound a little confusing, but let me explain. The reason why html emails are so important is because of the metrics.

Only HTML based emails will allow you to track your open rates and click through percentages. Thankfully the metrics have been done for you and included in autoresponders like AWeber or GetResponse, the top two clients in the Internet Marketing Industry.

Knowing these numbers is so very important, most do not understand. With your metrics, you can understand what your subscribers are interested in, just by checking which subject lines receives the most opens.

To further your value and education when it come to your email marketing strategies, tips, tricks, and persuasions, a key component in list building click below to check out this video:

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