I don’t care what type of business model you’re currently in, if you are not working on improving your email list building strategies, you’re loosing out on hordes of residual income. Today on this blog, I’m going to go over a secret list building strategy of “De-Personalization” and why this technique increases opt-in rates for every email marketing campaign, as a result.

Your first objective in listbuilding is getting that email address. You need a fast and simple system for your potential customers and prospects to join your newsletter or mailing list.

Without that email address, no amount of techniques and strategies you implement will ever matter. Without an email address, there’s no way to continue marketing and promoting to that same customer, after they leave your website.

Too many marketers want to add to their landing pages and opt-in boxes. They ponder how to improve their SEO and search engine ranking. They conjure new products, eBooks, or reports for their Internet traffic. But this list building strategy is not about what you can add to your squeeze page, instead this tip is about what to take away.

More of the top marketers are implementing this one technique. I’ve actually seen this marketing tactic done many times now, but nowhere is this strategy advertised.

What I recommend is removing the “name field” and ONLY require their email address during optin.

I can hear the raves of comments now, “How are we going to personalize the emails?” But I’m telling you, it’s over-rated.

TOO MANY marketers try and personalize their emails, and it’s LOST its effect, resembling more like spam, looking for those sales, “Hey Alex, I Got Something To Show You…”

You’re not on a first name basis with your subscribers, your prospects know this, so don’t imply it.

As a result of taking out this field, your potential subscribers now have one less field to fill out, thus making it easier to opt-in.

This little change has PROVEN to increase opt-in rates.

So get off of Twitter and implement this simple list building strategy today, you won’t be sorry.

For a free list building video with even more effective list building strategies and tips from my mentor Alex Jeffrey: Discover The Blueprint To Build Your Own Profit Pulling Mailing List Over Night; Secrets Revealed, check out this video

Every successful listbuilding campaign is based upon strong interaction, while building an established relationship with your subscribers. These relationships will manifest loyalty from your customers to purchase from you, and only you, time and time again.

But before list building starts making money easy for you, there are some initial tips that must be considered by any online business. Below I’m going to explain to you the 3 most important factors that make listbuilding an easy money making profit stream.

1. Tools – Take back your life with tools. They can automate every aspect of your business, having a complete hands off approach should be the goal for every online entrepreneur. First and foremost, you must invest in a quality autoresponder. There are many wanna-bee auto responders out there, but the two I would highly recommend are AWeber or GetResponse.

Any one of those two auto-responders will ensure your delivery of your emails, on your behalf. An autoresponder allows you to send pre-written emails to everyone on your email list, including new subscribers, automatically, without you having to do a single thing!

2. Offer – Now so many of your competitors are giving away free products, services, reports, etc, in exchange for the email addresses of web visitors. This is definitely the way to go, but what is going to set YOU apart, from the sea of marketers, is VALUE.

You see, I have seen so many Internet Marketers just doing this very step ALL WRONG. I have read reports that talk about only giving away a tiny portion, holding back the real meaty part for the paying customers. Well I, along with a few rouge marketers, have been making money easy with list building, by turning this belief upside down.

Instead of giving away half undervalued reports, I’m teaching to write your best report, create your best product, hold nothing back, and give it away for FREE (well, in exchange for their name and email address, duh!) . By doing just this, you have been branded as the maven EXPERT in your market, while the rest of the folks are releasing JUNK and wonder why it’s not so easy to make any money online.

(Super Secret List Building Tip: Making money is 10 TIMES easier when you’re seen as the expert! Okay it’s not really a secret, but so many just don’t get it…)

3. Traffic – Everything else is meaningless if you do not focus on this aspect of your business. Once you’ve created your free product and purchase your autoresponder, you’re now ready to drive traffic to your website. But keep in mind, your most TARGETED traffic comes from your email list. Once you grow that bonding relationship with your list, having been branded as their expert, you can now recommend products with ease. This is the true aspect of making money easy with list building. You have the ability to send hordes of targeted traffic to any one site you choose.

If you’re making money easy with these list building tips, then you’re doing something wrong…

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