Building An Email List

You’ve undoubtedly heard time and time again, the money is in the list. Building an email list has been preached to death about being PARAMOUNT to making money on the Internet.

There’s many ways on building your list: You could join giveways, spend your time on social media sites like Twitter or Facebook, build JV partners, or any of the other hundred techniques floating around online, but understand this; having some sort of list builder pro system, is only half the equation.

Your goal is not just to build that list, but you also need to have some solid email marketing strategies in place to monetize your email list.

Your search is now over, I’m about to reveal to you, probably the most important strategies in email marketing.

I don’t care how big your list is, how long you’ve been building email lists, how much information you’ve read before, or what other course or service you’ve purchased in the past, if your subscribers are not opening your emails, everything is lost.

This, my friend, is the most important step. Once your understand, obsorb, and actually learn this method, you will be ahead of 99% of all other marketers online.

I have seen many Internet marketers drop the ball here. They concentrate all their efforts in building an email list, but fail to realize the strategic methods behind the first barrier of email marketing… getting your emails opened!

Yes you can send hundreds of newsletter and promotional emails straight from your autoresponder, but if no one’s opening them..

They’ll never see your offers

You will not be sending any traffic anywhere

Which means you’re not conducting business of making sales

and most importantly…

You’re Not Making Any Money.

So ask yourself, what techniques will DRASTICALLY improve email open rates?

1. The From Field: The First Piece of Information Your Leads Will See

To the surprise of MANY it’s NOT the subject line, but who the message is from! Most marketers do not concentrate on this simple fact in their email marketing strategy, your customers will not open emails from people who they DO NOT know.

So how should you go around this? Be consistent.

Have ALL your messages come from the same sender. The info in your “from field” is vital, don’t change this particular information from your personal name to your business name, when sending to all these e-mail addresses. The sudden change will throw your open-rates out the window. Even worse, your subscribers may even cancel any subscriptions.

Your name is your brand, changing that is online success suicide.

If a subscriber found you from a website, blog, or have read some of your articles, you want to make sure those page has your name somewhere prominent. You want your name to be fresh in the minds of your prospects. Once they opt-in, you must email them right way.

You can also choose to have the website or your blog name to be the sender of your emails. I have seen this done successfully, but I honestly believe we should be BRANDING ourselves and not our business.

The key here is for your subscribers to become familiar seeing your name and email address above all other e-mail addresses. You want your prospects to know who you are, know your services, and expect your e-mails filled with information and valuable tips.

2. The Subject Line: Conjure Up Your Subjects Like A Pro.

Well, I never said the subject was not important; it’s just not the most important…

Your subject should be of Curiosity and Benefit driven. You want to make sure your subscribers not only WANT to open your emails, make it so they have a compelling NEED to open your emails.

Having a mix of curiosity and benefit is KEY to getting your emails opened!

Subjects like, “This Totally AWESOME, COOL, SUPER WEIRD _______, gets you _______.

You see the curiosity factor? What’s awesome, what’s weird, or cool? Get your subscribers wondering.

How about the Benefit factor?

First your subscriber will be wondering what’s so cool…

Then this particular ’something cool’ will give me ______ …

Now they just have to open to find out what this cool something that will give me ____!

So, just remember that building an email list is just half your equation. Once you’ve got one part of the puzzle down, move on to the real money making section: sending out your emails, getting them open, and start making money.

To further your value and education, when it come to your email marketing strategies, tips, tricks, and persuasions – click below to watch an email persuasion video:

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